← Recurring Conversion Plan

Audience Explorer

Recurring Conversion Audience

3,840

supporters

$420K

estimated annual opportunity

$1.2M

estimated lifetime expansion

Who is in this audience

Population

3,840

supporters selected

2,760

engaged in the last 90 days

1,420

gave 2 times in the last 12 months

1,180

gave 3 or more times

1,940

strong Education affinity

620

high lifetime potential

37

outside standard ask patterns

Giving Recency

Last 3 months1,460 · 38%
3–6 months1,040 · 27%
6–12 months830 · 22%
12–18 months510 · 13%

Annual Giving Bands

Under $1001,180 · 31%
$100–$4991,620 · 42%
$500–$999724 · 19%
$1,000+316 · 8%

Recommended Monthly Ask Bands

$10–$151,290 · 34%
$20–$351,580 · 41%
$50–$75712 · 19%
$100+258 · 6%