Advanced Giving
I found 410 supporters who may be under-served by traditional cash giving.
$520K estimated revenue opportunity
These supporters show higher giving capacity, larger historical gifts, and engagement patterns that suggest stock, DAF, or other advanced giving options may create more value than another standard donation ask.
Why This Matters
81% of this audience has never used a non-cash giving method despite giving levels where alternative assets may be relevant.
Audience Story
410 supportersWho are these 410 supporters?
- Median annual giving: $3,200
- Median lifetime giving: $14,800
- 74% have increased giving over the last 3 years
- 81% have never used a non-cash giving method
- 62% have high engagement with the organization
Actions Evaluated
AltruNova decisioning- Recurring UpgradeModerate
- Gift UpgradeHigh
- Major GiftModerate
- Advanced GivingRecommended
Why Advanced Giving: This motion provides the strongest expected value while matching the audience's current giving behavior and potential capacity.
Recommended Strategy
- Audience
- 410 supporters
- Primary Motion
- Advanced Giving
- Recommended Action
- Introduce stock, DAF, or another appropriate advanced-giving pathway
- Primary Experience
- Personalized advanced-giving education and giving options
- Primary Channel
- Relationship manager or email depending on supporter tier
- Estimated Lifetime Value Expansion
- $1.2M
- Estimated Revenue
- $520K
Why This Approach
A standard recurring or gift-upgrade ask is likely to underuse the potential of this audience. Their giving history suggests greater value may be unlocked through higher-value giving vehicles.