I found $2.1M in actionable revenue opportunity across your supporter base.

I evaluated your supporter base across recurring giving, reactivation, gift upgrades, major gifts, advanced giving, P2P, and first-time giving opportunities.

What changed this weekUpdated 4:00 PM

+$86KRecurring opportunity increased

1,270Lapsed donors recently re-engaged

38Supporters now warrant Major Gift review

14,200Non-donors show meaningful mission affinity

+18%Active recurring campaign vs. expectation

Recommended Focus

4 motions

Highest Near-Term Opportunity

Recurring Conversion

3,840 supporters

$420K

These supporters have given multiple times, remain engaged, and are not currently recurring donors.

Why AltruNova is prioritizing this

I compared recurring conversion against gift upgrades, major gifts, reactivation, P2P, and advanced giving. Recurring currently provides the strongest combination of audience size, conversion probability, expected revenue, and lifetime value.

Review Plan

Lapsed Donor Reactivation

1,270 supporters · renewed engagement

$310K

Review Plan

Major Gift Review

38 supporters

$670K

Highest individual value potential — reviewed by a fundraiser rather than automatically activated.

Review Supporters

Supporter Activation

14,200 non-donors

$240K

They care about your mission but have not yet entered a giving relationship.

Explore Audience

Ask AltruNova

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