Mike Wilson
Relationship
- Lifetime giving
- $640
- Current annual giving
- $150
- Recent engagement
- Medium
- Recurring donor
- No
- Cause affinity
- Youth programs
Revenue Actions Evaluated
4 evaluatedOne-Time Gift$120 · High probability
Recurring Conversion$180/year · Recommended
Gift Upgrade$350 · Low probability
P2P$300 · Medium probability
AltruNova Decision
Recurring Conversion
Recommended ask: $15/month
+$30
incremental annual value
Why this action?
Mike responds to small, frequent asks. A modest monthly gift is the highest-probability path to a durable relationship.
Lifetime Philanthropic Value
Current
$640
Future without action
$310
Future with recommendation
$2,600
Value expansion
+$1,960
I am not maximizing the next transaction. I am optimizing the long-term philanthropic relationship.