John Ferraro

Relationship

Lifetime giving: $1,420
Current annual giving: $100
Recent engagement: High
Recurring donor: No
Cause affinity: Education

Revenue Actions Evaluated

4 evaluated

One-Time Gift$150 · High probability

Recurring Conversion$300/year · Recommended

Gift Upgrade$500 · Low probability

P2P$250 · Medium probability

AltruNova Decision

Recurring Conversion

Recommended ask: $25/month

+$200

incremental annual value

Why this action?

John has a higher probability of accepting a $25/month recurring commitment than a larger one-time upgrade. His giving consistency and engagement also suggest stronger long-term value through recurring giving.

Lifetime Philanthropic Value

Current

$1,420

Future without action

$620

Future with recommendation

$2,300

Value expansion

+$1,680

I am not maximizing the next transaction. I am optimizing the long-term philanthropic relationship.