Supporter Activation

14,200 high-affinity supporters have never donated but show actionable revenue potential.

These people demonstrate meaningful engagement with Harborlight Foundation but have not yet entered a traditional donor relationship.

First-Time Giving

4,800 supporters

$95K opportunity

2,100 supporters

$42K opportunity

3,600 supporters

$38K opportunity

1,100 supporters

$45K opportunity

2,600 supporters

No ask recommended

AltruNova Insight

These supporters should not all receive a donation request. I recommend different paths based on affinity, behavior, and expected lifetime value.