P2P Activation
I found 2,100 supporters whose networks may be more valuable than another direct donation ask.
$185K estimated revenue opportunity
These supporters show strong mission engagement and community participation, but relatively modest direct giving. Their behavior suggests they may create more value by activating friends, family, and personal networks.
Why This Matters
This audience is highly engaged with the mission but produces relatively low direct-giving value. P2P gives them another way to create meaningful revenue.
Audience Story
2,100 supportersWho are these 2,100 supporters?
- 68% have high digital engagement
- 41% participated in an event
- 24% previously shared a campaign
- Average direct giving is below the donor median
- Strong mission affinity across the audience
Actions Evaluated
AltruNova decisioning- Direct GiftModerate
- RecurringLow
- Gift UpgradeLow
- P2P ActivationRecommended
Why P2P Activation: These supporters show stronger engagement and network behavior than direct-giving behavior, making peer activation the higher-value next action.
Recommended Strategy
- Audience
- 2,100 supporters
- Primary Motion
- Peer-to-Peer Fundraising
- Recommended Action
- Invite supporters to create or participate in a fundraising campaign
- Primary Experience
- Personalized P2P campaign invitation and easy campaign setup
- Primary Channel
- Email + campaign experience
- Average Raised Per Active Fundraiser
- $410
- Estimated Revenue
- $185K
Why This Approach
These supporters are highly engaged but relatively low-value direct donors. AltruNova expects them to create greater value by activating their networks rather than receiving another standard donation ask.