Executive View
AltruNova Revenue Impact
Baseline Revenue
$18.0M
Actual Revenue
$19.4M
Incremental Revenue
+$1.4M
Revenue Attributed to AltruNova
$920K
AltruNova Cost
$92K
Return
10X
Revenue by Motion
Trailing 12 monthsRecurring Conversion$312K
Major Gifts$210K
Lapsed Reactivation$184K
Gift Upgrade$146K
Advanced Giving$68K
AltruNova Summary
Recurring Conversion is generating the strongest near-term return. Major Gifts creates the highest value per supporter. Lapsed Reactivation remains the largest under-activated opportunity.