Gift Upgrade
I found 2,840 donors giving consistently below the level their behaviour supports.
$420K estimated revenue opportunity
These supporters have given at the same amount for two or more years while their engagement has risen. Their giving has plateaued through habit, not capacity — they have simply never been asked for more.
Why This Matters
69% of this audience has given the identical amount three years running. A single well-sized upgrade ask moves the base permanently, because upgraded donors rarely fall back to their prior level.
Audience Story
2,840 supportersWho are these 2,840 supporters?
- Median annual giving: $240
- 69% have given the same amount for 3 consecutive years
- Engagement has risen year-over-year for 58%
- Average recommended uplift: 1.8× current gift
- 412 already hold an active recurring gift and will be upgraded in place
Actions Evaluated
AltruNova decisioning- Recurring ConversionModerate
- Major GiftLow
- P2P ActivationLow
- Gift UpgradeRecommended
Why Gift Upgrade: This audience already gives willingly and repeatedly. The constraint is the ask amount, not the relationship, so raising the ask produces more value than changing the giving vehicle.
Recommended Strategy
- Audience
- 2,840 supporters
- Primary Motion
- Gift upgrade
- Recommended Action
- Raise each supporter's ask amount to a modelled level they are likely to accept
- Primary Experience
- Impact-led appeal showing what the higher amount funds
- Primary Channel
- Email and giving page ask-string change
- Expected Acceptance
- 14–18%
- Estimated Lifetime Value Expansion
- $860K
- Estimated Revenue
- $420K
Why This Approach
I size each upgrade individually rather than applying a blanket percentage. A uniform uplift wins less revenue and costs more donors than a modelled one.